Why Premium Jasmine Rice Remains Australia’s Favourite Grain

Mon, 13 Oct 2025 06:20:03 +0000

Open a warm bag of jasmine and the kitchen changes—steam lifts, perfume blooms, and dinner suddenly feels special. In households that cook multiple cuisines, I’ve watched one pantry staple outlast trends: fragrant, long-grain jasmine. On buying trips with chefs and grocers, the conversations are rarely about hype; they’re about consistency, aroma, and how grains behave after a short rest in the pot. For shoppers comparing shelves or ordering by the sack, fragrant rice jasmine signals two things at once: a recognisable scent and a grain that keeps its shape. That combination explains why weekly baskets across the city still make room for jasmine—even when budgets get tight.